WORLD HUNGER RELIEF PROGRAM

World Hunger Relief Week addresses the harsh reality that there are 850 million people suffering from hunger every day. More people die from hunger each year than from war, tuberculosis and AIDS combined. In fact, every five seconds, a child somewhere dies from hunger.

Yum! Brands inaugural World Hunger Relief Week leveraged the power of its restaurants around the world. Nearly one million Yum!, KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food employees, franchisees and their families volunteered approximately four million volunteer hours to aid hunger relief efforts in communities worldwide, while helping to raise some $15 million throughout the World Hunger Relief Week initiative for the WFP.

All of the funds raised go directly to the WFP so that they may feed people in their areas of greatest need – such as expanding school feeding programs to serve more children and families; providing essential food assistance to new mothers and their infants and increasing school attendance among girls by providing take-home food rations.

Through the company’s World Hunger Relief Week efforts, the initiative is helping to feed and save the lives of more than 400,000 children, moving them from hunger to hope.

Yum! and its brands generated $50 million worth of awareness of the hunger problem and solution through public relations, advertising, public service announcements, in-store posters, online activities and word-of-mouth outreach.

The second annual World Hunger Relief Week campaign is scheduled to launch in the fall of 2008.